Although people were already shopping online, the COVID-19 pandemic drove online sales in 2020 and 2021 much higher than analytics initially predicted. Companies find more people want to order online, and they need websites or updated systems to accommodate the advances in how many now use digital shopping.
Statista recently reported online retail sales exceeded $4.2 trillion globally last year and continue climbing. There are numerous factors to consider when building your website in 2022, but one of the most critical elements is where you host your site and what platform you choose.
Consider this guide a sort of web hosting for dummies to help you figure out the ins and outs of basic hosting and choose the best setup for your business needs.
Web Hosting for Dummies
If you haven’t worked with websites before, the entire process can seem a bit overwhelming. However, there are only a few things you need to truly understand to get started.
Types of hosting include basic shared hosting, virtual private networks and dedicated servers. If you don’t understand how the backend of a server works, you may need a managed solution with a team of IT professionals who can handle keeping things up and running while you focus on marketing and sales.
The more services the hosting company offers, the more you’ll pay. Your job is to decide how much work you can and want to delegate to your host.
Web Hosting Vs Cloud Hosting
According to the 2021 State of the Cloud report, approximately 92% of enterprises expect cloud usage to increase due to COVID-19 societal changes. At the same time, small businesses struggle to keep cloud computing costs under control and keep up with growth.
Although there are many nuances, there are two basic types of hosting—cloud and web hosting. Web hosting stores files on a server. You might have a shared hosting space where allocated resources get split between different websites. You can also choose dedicated web hosting, where the assets of a single server all go to your site.
For many small businesses, shared hosting easily meets their needs. As your business grows, you can always scale up to dedicated.
Cloud hosting, on the other hand, is virtual space rather than a specific server. You’ll pay for the resources you use as you go. While it still uses servers from different areas to pull up the website for visitors, the usage is much more fluid and delivered more quickly based on the person’s location.
If you think your business might scale up quickly, cloud hosting is a better option, but you likely won’t notice a massive difference in performance for smaller sites.
Web Hosting Tutorial
While there are many aspects to getting a site up and running, your first steps should be to understand what you need in an online presence. An e-commerce store needs an online shopping cart and an easy way to add new products and track inventory. A static site simply sharing the history of a brand requires only HTML or PHP and a limited amount of space.
Before you choose a hosting provider, consider the platform you want to build your site on. Do you prefer a content management system (CMS) such as WordPress or HTML? Perhaps there’s a different third-party software you want to use to build your site? Knowing ahead of time what you plan to use helps you choose a website hosting company that language works best with.
Some questions you’ll want answers to include:
- What are your uptime scores?
- How do you keep my site secure?
- Do you offer SSL? Is it included or an additional fee?
- Do you keep backups, and for how long?
When comparing plans, make sure you look at what the site will cost you after the trial period. Most companies raise their rates after the first year.
Web Hosting Vs VPS
We talked about shared hosting a bit and how it’s best for smaller sites and startups. What is a virtual private server (VPS), and how does it work?
VPS imitates a dedicated server but within a shared environment. Rather than having a single slice of a server, you have more space and the flexibility to move around on the system based on current needs for your site.
You are still on a shared server, but you’ll have a bit more flexibility. VPS is a step up from shared hosting and works well for sites with frequently changing content, such as an online store or blog.
Do I Need Web Hosting?
If you run any type of business, you need an online presence. You can throw up a Facebook page, but understand not every customer will use whatever social media platform you choose. With a website, you can reach any customer at any time.
In a recent report by eMarketer, researchers shared that about 45% of people use Google to start a product search, and 35% go to the brand website. You need a website to reach those customers and solid marketing to rank in the search engines.
Which Web Hosting Is Best for Small Businesses
Comparing web hosting companies is time-consuming, but it’s worth the effort to find the number one web hosting for your needs. We’ve taken the time to look at some of the options out there that work well for small businesses and narrowed your choices down a bit to some we think are stellar.
Each of these allows small companies to scale up as they grow and offer numerous options depending upon your choice of platforms and needs.
Interserver Web Hosting and VPS
InterServer opened in 1999 and has over two decades of experience running websites for all types of clients. One of the most unique aspects of the hosting company is that they have 24/7 support with live agents available. For beginner website owners, access to help whenever you might need it is a game-changer.
The brand consistently gets excellent reviews from its clients. People cite their exceptional customer experience and how they go above and beyond. They offer a variety of packages.
Standard Package
Their standard web hosting package is a shared plan that includes:
- Unlimited SSD storage
- Over 450 cloud apps, many with one-click installation
- Free site migration
- SitePad website builder
- Free SSL certificates
Cloud-Based VPS
They also offer cloud-based VPS, which includes:
- Dedicated resources
- Self-healing hardware, which redirects your site to another node if there’s an issue detected on yours
- 99.9% uptime guarantee
- Users get a choice between DirectAdmin, cPanel or Plesk
Other Plans
You can also choose WordPress managed hosting or dedicated servers. InterServer is an excellent option for a small brand looking to grow rapidly. You can start small and scale up as you go.
Cost
Standard $2.50 per month; Cloud VPS $6.00 per month
Bluehost
Bluehost opened its doors in 2003 and now has more than 750 team members and over two million websites. They also offer around-the-clock live support to help with any emergency at any time.
They specialize in WordPress websites and have in-house experts dedicated to supporting their customers running on the PHP open source CMS platform.
Their shared hosting plans come in four packages. Basic provides up to 50 GB SSD Storage for one site; Plus offers unlimited SSD for an unlimited number of sites; Choice Plus adds some privacy and security; Pro bumps the user up to a free dedicated IP.
For the purposes of comparing plans, we’ll look at the basic features of each type of hosting.
Basic Plan
Bluehost’s basic plan includes:
- Custom themes
- Sitebuilder
- WordPress integration
- Free domain name F
- ree CDN
- SSL certificate
Standard VPS
Their standard VPS hosting offers:
- Comes with two cores
- 30 GB SSD storage
- 2 GB RAM
- 1 TB bandwidth
- IP address
Dedicated Plans
They also have dedicated plans. The standard option includes:
- 2.3 GHz CUP
- Four cores
- RAID Level 1 storage
- 5 TB network bandwidth
- Free domain
- Three dedicated IPs
Other Options
Bluehost also offers some exciting WordPress options, including a WP builder that allows users to drag and drop their designs. You can choose a basic WP hosting package or managed WP with all the help you need, even if you aren’t technical.
Cost
Standard Shared $2.95 per month; Standard VPS hosting $18.99 per month; Dedicated server hosting $79.99 per month; Standard WordPress $4.95 per month.
HostMonster
HostMonster has been around since 1996. Their services are a bit more basic than many of the other web hosting providers listed here, but they are an excellent solution if you’re looking for a company with a proven track record and some basic features.
Buy plans through HostMonster by choosing from three options.
Basic Package
The basic package includes:
- 50 GB website space for one site
- Unmetered bandwidth
- Free SSL certificate
Plus Plan
Upgrade to the Plus plan to get everything in the basic, plus:
- Unlimited number of websites
- Unmetered space and bandwidth
- $200 worth of marketing offers
- pam prevention
The Choice Plus Plan
The Choice Plus adds:
- Domain privacy
- Backup protection
Other Options
You can add on a Pro level and gain a dedicated IP. You can also upscale to any of the bigger packages as you go along, giving you a bit of flexibility.
Cost
Basic $4.95 per month; Plus $6.95 per month; Choice Plus $6.95 per month; Pro $14.95 per month
Just Host
Chris Phillips started Just Host in 2002 in California. While a newer company than some of the others, they still have nearly two decades of experience under their belt. The company monitors its servers 24/7 to ensure uptime. If they have an issue, they fix it fast.
They also offer a money-back guarantee, but you will have to pay a $15 fee if you cancel early. Still, knowing you can get out of the contract without losing most of your money may convince you this brand is worth a try.
Just Host offers four possible plans. Basic, Plus, Choice Plus and Pro. Each comes with additional features.
Basic Plan
Basic includes:
- One website
- Free SSL certificate
- 50 GB space
- Unmetered bandwidth
Plus Plan
Plus comes with everything in Basic plus:
- Unlimited websites
- Unmetered Space
- As many parked domains as you need
- Unlimited email storage
- Spam prevention
Choice Plus Plan
Choice Plus adds:
- Privacy protection
- Automated backups
- Extras
Other Options
Pro has all of the features of the first three packages but also gives you a dedicated IP address. Some of the extras Just Host provides include a free domain name, website builder and one-click software installs, such as for WordPress.
Cost
Basic $3.95 per month; Plus $6.95 per month; Choice Plus $6.95 per month; Pro $14.95 per month
Host Gator
Brent Oxley founded Hostgator from his college dorm room in 2002. By 2012, the brand had grown to a worth of $225 million. Endurance International Group bought it alongside some of their other digital assets such as BlueHost, iPage and Pow Web.
They have a wide variety of packages, making it easy to scale up as your brand grows.
Basic Shared Plan
Their basic shared hosting plan provides:
- Single website
- Unlimited storage
- Unmetered bandwidth
- One-click WordPress installation
- Free SSL certificate
- Free domain for one year
Other Options
If you need to add a few domains, upgrade to the Baby plan for $3.50 per month. They also offer a reseller plan starting at $19.95 per month for 60 GB and unlimited sites. The Silver plan gives you 140 GB of space. One thing we don’t like about their reseller plan is the metered bandwidth limitations. The numbers might work fine for most websites, but you can easily run out with one viral campaign.
Their virtual private server plans give you a lot of additional control without costing a fortune. Their smallest package is the Snappy 2000 and comes with:
- 2 GB RAM
- 2 core CPU
- 120 GB SSD
- Unmetered bandwidth
- Weekly backups
As your brand grows, you can also invest in a completely dedicated server to meet your increasing needs. Hostgator’s Value Server package includes:
- 4 cores
- Intel Xeon-D CPU
- 8 GB RAM
- 1 TB HDD
- Unmetered bandwidth
- Linux or Windows operating system
Cost
Shared Hatchling $2.95 per month; Reseller $19.95 per month; Snappy 2000 $19.95 per month; Value Server $89.98 per month
DreamHost
DreamHost is another college dorm startup. Four friends geeked out in 1997 and started open-source technology before turning into the company it is today with more than 400,000 customers. They host 1.5 million websites and growing.
For businesses and individuals wishing to get online with a basic WordPress site, they offer some managed WP options perfect for their needs. However, the brand also features shared hosting, VPS and dedicated servers.
Their shared hosting sticks to the basics to get people started quickly. You save quite a bit of money if you pay a year in advance.
Shared Starter Package
Their shared starter package meets the needs of most small business owners. You’ll gain:
- One website
- Free domain name
- Unlimited traffic
- WordPress Preinstalled
- SSD storage
- Free SSL certificate
Unlimited Plan
You can upgrade to an unlimited plan for around $9 per month. If you’re looking for cloud hosting, it starts around $4.95 per month. As your company grows, you may want to check out their VPS plans. Their managed VPS plans are very reasonable. The Basic package comes with:
- 1 GB RAM
- 30 GB SSD storage
- Unlimited websites
- Unlimited traffic
- Free SSL certs
Dedicated Plans
Your next step might be a dedicated server with resources allocated only to your needs. Their dedicated plans are fully managed, so you don’t have to be a computer guru to keep your site in top shape. With their base dedicated package, you get:
- Intel Xeon 4-core
- 4 GB RAM
- 1 TB HDD RAID 1 storage
- Root Access Ubuntu 100% uptime guarantee 24/7 tech support DDoS protection
Each level of hosting offers various options and add-ons to meet the individual needs of clients. You can also take out a WordPress package a WooCommerce managed site or add staging.
Cost
Basic shared $2.59/month; VPS starts at $10.00 per month; Dedicated starts at $149.00 per month; WordPress managed starts at $12.00 per month
SiteGround
One you might not have heard of but that has an established background is SiteGround. A group of college buddies formed SiteGround in 2004 and today hosts over two million domains. They have offices in the United States, Italy, Spain, Germany, Singapore, Australia and the UK.
The advantage of having datacenters all over the globe means clients can choose a server close to where the majority of their clients reside and reduce lag time. SiteGround is perfect for beginners or businesses that likely won’t need a custom solution in the future. They offer shared hosting, cloud hosting, WordPress and WooCommerce managed hosting and reseller plans.
The StartUp Plan
This basic shared plan comes with:
- One website
- 10 GB space
- Around 10,000 visits per month
- Unmetered traffic
- Free SSL
- Daily backups
- Free CDN
- Managed WordPress
The Jump Start Plan
If you get more than 10,000 hits a month, you’ll want to upgrade to the GrowBig or GoGeek plans. Their cloud-based hosting meets the increasing needs of a growing business with employees and customers around the globe. The Jump Start plan offers:
- 4 CPU Cores
- 8 GB Memory
- 40 GB SSD space
- 5 TB transfer
- Fully managed server
- Dedicated resources
WordPress Hosting
The provider also has fully managed WordPress hosting, which includes:
- 10 GB space
- 10,000 visits per month
- Unmetered traffic
- Free WP Installation
- Migration
- Free SSL
- Daily Backups
- Free CDN
You can easily start with the most basic package SiteGround offers and then scale up as your brand grows.
Cost
Basic shared $3.99 per month; Cloud hosting $100.00 per month; WordPress Managed $3.99 per month; Reseller Reseller plans start at $6.69 per month
Web Hosting Vs Web Server
A web server is a computer where websites exist. Typically, a web hosting company owns multiple powerful computers and hosts multiple websites on each. Each server has software installed and provides various services.
Web hosting utilizes the server to deliver the website to those who visit the address. The hosting allows people outside of the building where the servers reside to access the content via the world wide web.
The two work together. You can’t have a website without a server, and you can’t easily access a server’s files without the language and programs the web hosting provider installs and maintains.
How Web Hosting Works
Web hosting offers storage space for content, which customers access via their own computers. Although there are different types of web hosting and a variety of add-ons, the basic concept of storing files on a server is the same whether you choose shared hosting, VPS, dedicated or a cloud host. The delivery and functions vary, but the overall concept is the same.
Start Your Website Today
For most small business owners, they care less about the exact science behind websites and more about going live to reach their customers. Look for a hosting company offering the support you need for your expertise level.
Over time, you’ll become more comfortable with some of the software and coding needed to keep your site humming like a fine-tuned machine. You can always hire help for the things you don’t understand. For now, get up and running and worry about the mechanics as you go.
About The Author
Eleanor Hecks is the Editor-in-Chief of Designerly Magazine, an online publication dedicated to providing in-depth content from the design and marketing industries. When she's not designing or writing code, you can find her re-reading the Harry Potter series, burning calories at a local Zumba class, or hanging out with her dogs, Bear and Lucy.